About the Project

Making an all-in-one

Educational Platform

In 2024, as I neared the end of my college career, I began to look back on my journey and the various challenges I had faced along the way. One thing that stood out to me was my browsing history, which contained hundreds of links to different educational platforms and online retailers for ordering a vast array of school supplies.

This is when I thought of Genosis, a company that will serve as a one-stop shop for students, providing educational streaming content and various other resources to help students progress in their academic careers. This project contains the visual identity, advertisements, and merchandise I created for Genosis.

Role

Business & Marketing

Visual Design

Packaging Design

Merchandising

Client

Self-Motivated

Date

2024 Dec 04 - Dec 16

#1

Identifying the Problem

What is the problem this platform addresses?

Many students struggle with fragmented access to educational resources and essential school supplies, often relying on multiple platforms to meet their learning needs. This wastes valuable learning time that the students could be investing in gaining more opportunities.

What is the solution?

An all-in-one educational platform that combines high-quality educational videos with a marketplace for school supplies, providing a centralized, convenient, and supportive environment for students to learn and stay equipped for academic success.

#2

Research

1. Demographics

By distributing surveys across my educational community, I researched the age, education, and income level of the demographic the platform would be targeting, which mainly consisted of students who relied on online services to assist them in their academic careers.

2. Needs Assessment and Competitor Analysis

Since the goal of this project is to be human-centered, I focused my research on what platforms students currently use and what they provide when it comes to educational resources, content, and school supplies.

Where Students Buy School Supplies

Student Platform Usage by %

Estimated Income ($) by Age

#3

Sketching

1. Light Bulb Logomark

This design fuses a lightbulb and a keyhole to represent how the platform unlocks understanding through educational content, making learning feel both accessible and transformative. The filament in the light bulb symbolizes an open passageway or a gate, while the waves surrounding the light bulb communicate an eternal flow of knowledge.

2. Modernist Logomark

This logomark illustrates a seamless fusion of immersive technology and active learning. The central broad stroke represents a person wearing a virtual headset, communicating the platform’s goal to always provide the latest and most engaging content, while the pencil represents the platform’s effectiveness in delivering education that is both cutting-edge and deeply human.

3. Scholar Logomark

This logomark illustrates an abstract representation of a person wearing a graduation hat, symbolizing success in education. The brain is represented by a cute circular mascot, making the icon more inviting, while also representing the joy of learning. The waves in the icon communicate how each person can set off on their own unique educational journey with the platform’s support.

#4

Logomarks and Logotypes

#5

Peer Discussions

Productive Meetings

In order to get fresh viewpoints and an objective look at my designs, I asked many of my peers for their opinions and held open Zoom meetings to present my designs.